The Connected Leadership Podcast
Is AI Going to Replace Humans with Ben Afia
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Episode notes
In this episode of the Connected Leadership Gold series, Andy Lopata revisits a crucial topic from April 2023, looking into the rise of artificial intelligence (AI). Andy brings a fresh perspective to the conversation around AI. He questions whether organisations are losing genuine human connections with their customers and stakeholders as they grow in size and complexity.
Joining Andy is Ben Afia, a former brand strategist for Boots and an expert in culture, branding and communication. Ben shares insights from his extensive experience, shedding light on the evolving landscape where AI intersects with human interaction.
Their conversation touches upon the early stages of AI integration in brands' communication strategies, highlighting both the opportunities and challenges. Ben emphasises the need for AI to reflect the values and behaviours of organisations, cautioning against generic experiences.
Andy and Ben consider the delicate balance between control and empowerment in organisations. Drawing from anthropological studies and business models, they explore the challenge of maintaining consistency while allowing room for individuality and discretion.
Andy and Ben examine the nuances of leadership, communication, and organisational culture. Andy reflects on his experience in direct sales, emphasising the limitations of scripted communication and the importance of authentic human connection. Ben shares insights on leveraging appreciative inquiry to unlock the potential within organisations, advocating for a coaching-style approach to leadership that empowers individuals and fosters genuine engagement.
The discussion then centres on the evolving role of consultants, the need for leaders to prioritise listening and empathy, and the transformative power of coaching cultures within organisations. Andy and Ben underscore the importance of creating environments where individuals feel valued, supported, and empowered to drive meaningful change. Ben emphasises the reciprocal relationship between internal culture and external customer experience, highlighting the vital role of leadership in shaping both.
Andy and Ben navigate the complexities of scaling organisations while preserving humanity in communication and relationships. They advocate for clear purpose, values, and behaviours as guiding principles to align teams and foster authentic connections, even in the age of advancing AI.
Tune in to this thought-provoking conversation as Andy and Ben offer valuable insights into navigating the evolving landscape of leadership, communication, and human connection in a world increasingly influenced by technology.
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