Content Etc.

How to share more of your personality in emails and blog posts

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Episode notes

There's something about social media that helps us relax a little. But blog posts and emails? It just starts feeling like you need to be a bit more 'professional'. Well, I don't think marketing needs to feel like that, so I'm sharing some simple techniques and tips to help you share more personality in your content.

The goal? To help you feel like your blog posts and emails reflect your unique brand voice, values and personality. Hopefully, that makes it feel easier to create *and* helps nurture connections with dream clients.

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In this episode, I'm talking about:

  • Why adding personality and storytelling to your blogs and emails is so important
  • How to start adding personal stories
  • The power of examples from your world, tailored for your audience
  • Why we need to shrug off some of the writing 'rules'
  • The importance of consuming good content critically

Links to things mentioned in this episode:


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