Destination Digest

The Visitor Data Deep Dive

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Episode notes

Welcome to the first episode of Destination Digest - our new, regular podcast series from England's first Destination Development Partnership Pilot - Destination North East England

In this first episode, we're joined by Ian Thomas, director of visitor economy at NewcastleGateshead Initiative and one of the leads on the Destination North East England project. Ian has spent many years in the world of data and research for the tourism and hospitality space and joins host Jonny Chambers to crunch the numbers and discuss the importance of data, statistics and research.

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