Digital Download with Paul Sutton

Climate Crisis: What Are Communicators’ Moral Obligations?

As the UK sweltered through record high temperatures this week, climate misinformation went into overdrive. Recent reports show high levels of greenwashing and non-existent impact assessments of organisational climate initiatives and, quite simply,

What do Consumers Want from Brands in 2022?

With social justice, the cost of living crisis, war in Ukraine, COVID, the environment and the US Senate dominating the news agenda, there's an awful for consumers to take in. So when it comes to the brands they love, what do they really want to see?

Metaverse Marketing: Hope or Hype?

Should brands get involved in the metaverse, or just ignore it? What even is the metaverse?! This week Paul is joined by blockchain developer Holly Atkinson and experienced digital strategist James Whatley to address all the publicity around the meta…

How to Be Yourself on Social Media

Have you noticed the volume of people trying, and failing terribly, to be their authentic selves on LinkedIn recently? This week Paul is joined by PR consultant and business owner Antonia Taylor to discuss why the benefits of being yourself are great…

Personality Goes a Long Way: The Importance of Brand Voice

What brands say and how they say it has come increasingly into focus in the last couple of years. So why do so many companies suck so badly when it comes to having a distinct personality of their own? This week Paul is joined by brand voice strategis…

Facebook Advertising: The End is Nigh

Facebook ads used to be brilliant for reaching highly segmented niche audiences and for creating a positive ROI. But not anymore. Interest targeting doesn't work like it used to and conversion costs have escalated.

Why Do You Still Have a Facebook Page?

Do your Facebook Page posts regularly get next to no engagement? Do the same posts on other networks perform considerably better? Do you sometimes question whether your audience is even seeing your posts? If you answered 'yes' to any of these,

Media, Celebrities & the Balance of Power

Influencers have changed the nature of celebrity and the power dynamic of the media for good. Individuals now have the ability to impact the narrative around stories, and brands have to fully understand how to ensure they work in harmony with the pre…

Wikipedia for Business

Wikipedia is an anomaly for marketing professionals; a fiercely moderated bastion to neutrality on the internet that public relations and marketing professionals have failed to crack. And yet, especially for large companies and high profile individua…

NFTs. WTF?!

NFTs have become ubiquitous over the last six months, with everyone from Snoop Dogg to Gary Vaynerchuck extolling their virtues. As 'the next big thing', marketers have more than a passing interest. And yet most are struggling to get their heads arou…