Digital Marketing Masters Podcast

227 - Moving To Outcomes with Matt Wool

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Episode notes

Could partnerships be the way forward when the “big three” advertisers of Google, Facebook, and Amazon are pricing your business out of the market? Matt Wool is the CEO of Acceleration Partners. Matt has overseen the day-to-day operations of the business for six years and driven the company’s growth from five employees when he joined as VP of Client Services in 2012 to over 300 employees globally today. Matt is also the co-author of the bestselling book Moving To Outcomes: Why Partnerships Are The Future of Marketing. https://www.accelerationpartners.com Get Reward for Supporting the Show: https://rally.io/creator/BBT/