How to Build a Podcast for Your Brand

Who Should Present Your Podcast?

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Episode notes

Should you do-it-yourself with a company CEO or spokesperson, or hire a professional host?

To help you discover who is best to present host or front your brand podcast, we chat with Nails Mahoney who has worked on-air in the largest radio markets in Europe and North America before going on to train 3,000 radio presenters worldwide.  

We find out:

- The key role any presenter needs to fulfil
- How important is accent and voice quality
- What are the advantages/disadvantages of using a professional, a brand ambassador or a celebrity

Our Guest
Nails Mahoney has three decades experience including two years with RTE radio and a staggering eight year run on 98FM’s Breakfast Show. He then moved to Canada where he worked with Q107 in one of the worlds biggest markets, Toronto. For the past ten years, he and partner Tracey Lee at OnAirCoach.  Training presenters is his passion on which he has spoken at many radio conferences in Europe and TEDx.
www.onaircoach.net 

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