Ed Talks
S2 Ep20: Nick Varley: Creating the stories behind international sporting bids
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Episode notes
Nick Varley (1986) is the founder of LookUp Communications and former CEO and founding partner of the content agency Seven46.
Seven46 were known as the "bid specialists" because of their work helping countries to bid for major sporting events, and in this conversation Nick talks about his experience working with the London 2012 team to help them shape the story that won the UK the Olympic Games.
After the success of the London 2012 bid, Nick went on to work with the teams who won bids for Rio, Tokyo and Paris, and talks about what the awarding committee are looking for when choosing a country to host the world's biggest event.
He also talks about his career as a journalist and an author, and how this experience helped him to write the speeches that people like Lord Coe and Ken Livingstone gave as part of the London 2012 bid. Despite always having a love for sport, he never thought that his career would take him in the direction that it did - even though the seeds were planted when he was in the Sixth Form at KES.
Seven46 were known as the "bid specialists" because of their work helping countries to bid for major sporting events, and in this conversation Nick talks about his experience working with the London 2012 team to help them shape the story that won the UK the Olympic Games.
After the success of the London 2012 bid, Nick went on to work with the teams who won bids for Rio, Tokyo and Paris, and talks about what the awarding committee are looking for when choosing a country to host the world's biggest event.
He also talks about his career as a journalist and an author, and how this experience helped him to write the speeches that people like Lord Coe and Ken Livingstone gave as part of the London 2012 bid. Despite always having a love for sport, he never thought that his career would take him in the direction that it did - even though the seeds were planted when he was in the Sixth Form at KES.
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