Edge of the Web - An SEO Podcast for Today's Digital Marketer
715 | News from the EDGE | Week of 9.16.2024
Episode notes
Dissecting Google's latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google's all-new updates on its indexing API, which now comes with a big dose of spam-detection rigor. Who knew indexing could be this thrilling?
Have you ever wondered if AI could help rake in millions with fake music? Well, a certain North Carolinian named Michael Smith did just that and found himself $10 million richer—but now he’s about to face the music.
Plus: a debate on whether AI can truly capture the essence of human dialogue or if it's just treating us like gullible toddlers.
Join us for some good vibes—or, as Mordy might say, forget the vibes and tune in for the tangible, substantial, and downright entertaining breakdown of the latest web trends. Stay safe, stay well, and avoid being a piece of vibing cyber driftwood.
News from the EDGE:
[00:02:31] Google Expands Ad Opportunities with YouTube First Position Availability
[00:05:29] EDGE of the Web Sponsor: SE Ranking
[00:07:16] Google Indexing API Now Enforces Rigorous Spam Detection for Submissions
[00:09:47] How Google Managed to Charge Publishers Higher Fees Than Competitors
Captain Obvious:
[00:13:29] Brands and their “Good Vibes”
[00:17:43] EDGE of the Web Sponsor: Inlinks
AI Blitz:
[00:19:06] AI and bots allegedly used to fraudulently boost music streams
AI Tools:
[00:21:50] Google Illuminate
[00:00:00] EDGE of the Web Title Sponsor: Site Strategics
Barry Blast from Search Engine Roundtable:
[00:32:23] Google Reviews Restrictions For Business Profile Policy Violations
[00:33:23] Google Asks On Social If You Will Use Gemini AI For SEO
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