Edge of the Web - An SEO Podcast for Today's Digital Marketer

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

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Episode notes

In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strategy. Jon stresses the importance of companies establishing explicit policies regarding the use of AI in their content strategies. Without clear guidelines, companies risk uncontrolled AI usage, which can compromise the authenticity and trustworthiness of their content. He also discusses the role of AI in boosting efficiency in content creation while maintaining a balance with human input to ensure quality and reliability.

Jon shares how AI tools not only aid in content creation but also enhance credibility and authority by providing credible sources and references. He outlines how Originality AI, with its suite of features including AI detection, plagiarism checking, and real-time monitoring in Google Docs, helps ensure content authenticity. He envisions a future where niche experts gain prominence over broad SEO tactics, and he advocates for ethical AI use, especially in educational settings.

[00:03:32] Introduction to Jon Gillham

[00:06:33] Should There Big Regulations on AI

[00:12:38] The Importance of Clear AI Policies in Content Strategie

[00:14:24] EDGE of the Web Title Sponsor: Site Strategics

[00:18:55] Guidance for Brands: Disclosure First

[00:19:38] RIsky to Not Have a Human in the Loo

[00:23:55] Utilizing a Personally Training Model as a Co-Author

[00:27:08] How Difficult is it Going to Be for Google to Sift Through AI

[00:28:14] EDGE of The Web Sponsor: Wix Studio

[00:29:27] Adding Value Beyond Text: New Trends in Content Marketing

[00:31:30] Future of Authenticity in Content

[00:34:38] Tips to Content Creators from Jon Gillham