Edge of the Web - An SEO Podcast for Today's Digital Marketer

711 | News from the EDGE | Week of 9.2.2024

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Episode notes

Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations

Yelp is hitting Google with a lawsuit, claiming that the search leader is illegally dominating local search markets. Following the recent and impactful DOJ antitrust lawsuit, Google may have a target on their back as the lawsuits pile up.

You can now create specific remarketing audiences based on individual YouTube channel videos. Google and YouTube have released creator-based audience targeting that allows advertisers pick and choose remarketing lists based off of specific creators. This addition will presumably expand targeting opportunities for YouTube advertisers.

Be sure to join us as we cover everything that happened last week in SEO, tune in here on EDGE of the Web!

News from the EDGE:

[00:06:12] Product Categories Tab added for Google Ads

[00:07:39] Yelp is suing Google, citing dominance with local search

[00:13:39] EDGE of the Web Title Sponsor: Site Strategics

[00:14:36] YouTube is adding creator-based audience targeting

Captain Obvious:

[00:17:49] Don’t Take Brand Identity Advice From AI

AI Blitz:

[00:20:45] Google Gemini Now Accessible From Chrome Address Bar

[00:23:01] California Assembly passes controversial AI safety bill

AI Tools: