Edge of the Web - An SEO Podcast for Today's Digital Marketer

717 | News from the EDGE | Week of 9.23.2024

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Episode notes

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are “turning away” from traditional search engines like Google, but how far are they actually turning?

A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego.

And Mordy crapped on our lawn…..again.

Barry Blast from Search Engine Roundtable:

[00:06:36] 55% Are Using Traditional Search Like Google Less Since Gen AI Products

[00:09:15] Google Search Ranking Volatility Continue With Big Movement Again 9/18

[00:12:06] Google Search Ranking Increases During Core Update Wiped Out Post Update

[00:17:54] EDGE of the Web Ranking: SE Ranking

News from the EDGE:

[00:20:02] New Data Shows That X is Losing Users in the US and UK

[00:22:11] Amazon Ads launches AI-powered video

[00:24:09] Preparing For The Feedless Future With Google Merchant Center Next

[00:25:51] EDGE of the Web Title Sponsor: Site Strategics

Captain Obvious