Edge of the Web - An SEO Podcast for Today's Digital Marketer

668 | Rocking Out GA4 w/ Brie Anderson

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Episode notes

This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today.

Join us on this full-blown rock concert of an episode as Erin and Brie are roadies rockin’ and rollin’ GA4 into the metaphor of a live concert! Discover how to execute the capabilities of GA4 that are worthy of a standing ovation from your clients. We walk you through the steps of the migration process while highlighting key features to help you find your melody. We’ve been rehearsing for years, folks, and it’s finally time to get GA4 up and running. Down goes UA! As we help you find your Google Analytics 4 rhythm this week on the EDGE!

Key Segments:

[00:03:28] Introducing Brie Anderson

[00:05:19] How Brie Navigated Her Career

[00:12:22] Transitioning Into GA4

[00:17:01] Setting Up GA4

[00:20:42] EDGE of the Web Title Sponsor: Site Strategics

[00:32:10] EDGE of The Web Sponsor: Wix

[00:33:34] How to Collect Search Traffic Analytics?

[00:35:26] Final Tips For Setting Up GA4

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix