Emerging Markets Today

Walmart's Brazilian Misadventure

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Episode notes

Walmart's "Everyday Low Prices" strategy may have succeeded in the US, but it faced a surprising defeat in Brazil.

Despite a super fast expansion through acquisitions in the early 2000s, Walmart failed to connect with Brazilian shoppers who preferred promotional deals and local stores over the giant’s hypermarkets.

The company struggled against strong competitors like Carrefour and GPA, and its poor brand positioning left it unable to capture both low-income and middle-class consumers.

By 2021, Walmart exited Brazil entirely, selling its stake to Carrefour Brasil.

Tune in to learn what went wrong, or read more here.

** This episode, created using Google’s NotebookLM AI Tool