Emerging Markets Today

Why Brazil Still Is a No-Go for IKEA

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Episode notes

Why hasn’t IKEA entered Brazil yet? In this episode, we explore the reasons behind IKEA’s absence in Brazil’s market, including tough competition from local brands and logistical challenges. Tune in for insights!

This episode was made with NotebookLM.

Read more: No IKEA in Brazil: Local Furniture Brands Pose Fierce Competition