Founded Beauty

U Beauty - The Beauty Influencer Economizing Skincare Routines With Next-Gen Technology ft. Tina Chen Craig

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Episode notes

Known all across the fashion and beauty spheres as the influencer behind the cult-favourite BagSnob blog, Tina Chen Craig is also the founder of the skincare brand, U Beauty. 

Questioning the need for multi-step routines, Tina developed a custom formulation with biochemists which quickly became known as ‘Tina Craig skin in a bottle’. Tune in to learn how they sold out a year’s supply of products at launch and how U Beauty immediately became a must-have in every skincare cabinet.

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Follow Akash & Tina: 

Akash Mehta: @mehta_a 

Fable & Mane: @fableandmane 

Tina Chen Craig: @tinachencraig

U Beauty: @ubeauty

Follow us on Instagram and TikTok @foundedbeauty

For more information about Founded Beauty, please visit 


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