Founded Beauty

Just B Cosmetics - The Multi-Dimensional Makeup Brand Innovating Duo-Pigment Lip Products ft. Bina Khan & Madiha Chan

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Episode notes

Professional makeup artist Bina Khan and Google engineering director Madiha Chan are the founders dup behind Just B Cosmetics. 

Born from a lifetime of searching for makeup that complemented South Asian skin tones, Just B launched in 2021 with mix-and-match lip products. Tune in for our conversation on the brand’s mission to feel and breathe representation, South Asian beauty and more!

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Follow Akash, Bina & Madiha: 

Akash Mehta: @mehta_a 

Fable & Mane: @fableandmane 

Bina Khan: @binakhanmkp

Madiha Chan: @madihachan

Just B: @justbcosmetics

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For more information about Founded Beauty, please visit 


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