Frank and Fearless

EP03: Positive Provocation: Start Again

Listen on

Episode notes

We explore Provocation #1 of Wavemaker UK's major thought leadership book, Positive Provocation: the next stage of marketing.

Wavemaker UK's Sarah Salter, Head of Innovation and Susanna Cousins, Strategy Partner are joined by special guest, Jeremy Bassett CEO of CO:CUBED as they examine what it's like to rip up the rule book and start again, every time.