Good Talks

Jonathan Meads is VP at Streetside Development, a division of Qualico, a 73 year old company so strong, vertically integrated and geographically diversified they can offer buyers of high rise condos the opportunity to own with only a 10% deposit

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Episode notes

#45: Embark on an extraordinary journey with Jonathan Meads, VP at Streetside Development, a cornerstone of the venerable Qualico legacy. From the charm of English pub gatherings to the corridors of boarding schools, we trace Jonathan's path, exploring his childhood dreams of aviation and the unexpected twist that led him to Vancouver's vibrant real estate scene.

As we unravel the layers of Qualico's 73-year-old history and its affiliated vertical companies like Foxridge Homes, Streetside, and more, Jonathan unveils the strategic brilliance behind the vertical integration approach. Discover how Streetside stands out with its commitment to end-user satisfaction, sustainability initiatives, and the groundbreaking 10% deposit offer that's revolutionizing home ownership in Surrey. Join us in exploring Streetside's visionary outlook, featuring Net Zero townhomes, innovative carbon-consuming concrete, and a dedicated focus on community-centric development. Jonathan Meads takes us on a captivating journey through the ever-evolving landscape of real estate, offering a deep dive into the industry's past, present, and Streetside's pioneering role in shaping its future.

• 00:00:13 Start time

• 00:01:14 Jonathan's life in England

• 00:02:54 Private pub parties in England

• 00:03:51 Boarding Schools

• 00:04:24 A banker for a father

• 00:05:13 Are the schools in England like Harry Potter?

• 00:07:04 Jonathan was blazing the trail for his siblings growing up

• 00:07:15 The wooden spoon method

• 00:09:48 Jonathan's current family

• 00:11:01 Jonathan's journey to real estate

• 00:11:12 Started the journey wanting to be a pilot

• 00:11:42 Building Surveying

• 00:14:50 UK infrastructure planning

• 00:18:04 The rat race

• 00:19:46 London lifestyle: Going anywhere at any time and always finding something to do in London

• 00:20:39 The first career opportunity for Jonathan when he landed in Canada

• 00:21:19 The power of coffee and connects

• 00:22:27 Jonathan's first project in Osoyoos

• 00:24:06 Old school recruiting

• 00:25:43 Union pension funds at Concert Income Properties

• 00:27:54 Culture within the Union side

• 00:31:15 Commuting

• 00:31:58 Working on lifes distractions

• 00:32:50 The importance of being face-to-face with your peers & manager

• 00:33:31 Streetsides in office policy

• 00:35:43 Qualico is amazing

• 00:36:02 History of Qualico

• 00:37:41 Verticle companies attached to Qualico: Foxridge Homes, Streetside, etc.

• 00:38:53 Journeying across Canada

• 00:40:56 Functions of Qualico: Star, Rancho, Qualico Properties

• 00:44:32 Pros of the verticals approach

• 00:48:23 Pros to a buyer using this approach

• 00:52:14 Learning from the mistakes

• 00:53:22 Using reviews to improve

• 00:58:58 The Family Home Dream

• 01:00:17 Competitor scores

• 01:02:15 Choosing Surrey

• 01:03:43 Sustainability in the real estate industry

• 01:04:11 KEY’s Google review

• 01:05:25 Rancho's involvement

• 01:10:41 Juno amenities

• 01:10:57 360 views in Surrey

• 01:11:56 The Boroughs

• 01:13:10 The benefits of truly focusing on the end user

• 01:15:29 Junos offerings

• 01:16:29 Offering 10% vs 15% vs 20% and what it does for the end user

• 01:20:52 10% gives a chance for people to get on the property ladder

• 01:21:20 How could Streetside get the 10%?

• 01:23:08 Construction lender's role and what they need to consider

• 01:26:34 Juno is not just a cliche deal

• 01:28:45 Vision for Streetside

• 01:30:44 First Net Zero townhomes

• 01:31:35 Addressing carbon

• 01:34:17 Carbon-consuming concrete

• 01:37:27 Selling induction

• 01:42:56 Level 5 leader