The Greenshoots Podcast by Appleyard Lees

37. How does a global Superbrand tackle counterfeits? A conversation with Juliana Fuchs of PUMA – Special Guest Episode.

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Episode notes

In this episode Appleyard Lees partner, solicitor and trade mark attorney Chris Hoole, is joined by Juliana Fuchs, Counsel Brand Protection at PUMA.

Chris and Juliana discuss anti-counterfeiting measures, consumer misconceptions, and the potential consequences of buying and selling fake goods. They also take a closer look at PUMA’s recent successes in tackling counterfeit products.

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Music by: Dizaro - Aurora Borealis