Greg Sheehans Podcast

Ep 40: Tracksuit's Meteoric Rise: Insights from Co-Founder Connor Archbold

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Join us as we sit down with Connor Archbold, Founder and Co-CEO of Tracksuit.

Connor shares his compelling journey and what lead him and his co-founder Matt Herbert to start Tracksuit.

Through his story you’ll gain insights into the resilience and innovation required to launch and scale a tech venture at speed.

Ever wondered how Tracksuit developed its game-changing SaaS market research model? Connor dives deep into the strategic manoeuvres that turned a white-labeled data visualisation app into a standalone powerhouse. Discover how early commitments from customers validated their vision and propelled their growth. Understand the pivotal role of customer feedback, the balancing act of maintaining other jobs during the early stages, and the critical decisions that led to focusing full-time on Tracksuit.

Culture is the bedrock of any successful startup, and Tracksuit is no exception. We chat about the importance of fostering in-person connections and maintaining high hiring standards as the company scales. From managing the excitement and stress of scaling to balancing startup demands with family life, Connor shares invaluable advice on staying focused, avoiding burnout, and making values-based decisions.

Tune in for rich entrepreneurial wisdom, personal anecdotes, and actionable strategies for growing and managing a thriving tech venture.

You can connect with Connor via LinkedIn and check out Tracksuit.