Grounded Content - Advertising, Marketing & Content Gets Real
Inside Branded Content Deals with Zach Kazin from Vox
Published: 16 December 2021 at 09:30 Europe/London
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Episode notes
Zack Kazin is the senior director of content partnerships at Vox creative. In this episode, we talk about how he thinks about that role and about content partnerships. What's the difference between an indie or hobby content creator, and one who does it professionally? What's his advice for creators looking to build a career? How do business goals and creative goals intersect? And most important what essentially makes great content.
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