HOW TO START UP by FF&M
George Veness | Founder & CEO of JAB Boxing Club: How to improve productivity through fitness
Published: 14 January 2025 at 05:00 UTC
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Episode notes
PureGym reports that 66% of Britons don’t believe they look after their health as much as they should. Since good health is key to being productive, I wanted to hear from an expert about how founders can use fitness to boost their productivity.
Following his retirement as captain of the England boxing team, George Veness, Founder & CEO of JAB Boxing Club in London, launched his business to make elite performance accessible to anyone & inspire his members to take control of their health.
Keep listening to hear George’s advice on how you can build fitness into your weekly routine as a founder & why exercise is so important for maintaining your productivity.
George's Advice:
- Be pleased with your product before you start; believe in it and the team around you will too
- Pursuing fitness is a discipline, which will give you health and strength
- It will relieve stress
- And, just as important, it will give you self-belief, courage and emotional well-being
- The basics of fitness are nothing new. The essentials are: movement which leads to strength / rest and recovery (including hot and cold therapies) / good, natural food, fresh and not manufactured / good sleep
- When you are fit you will have better focus and clarity, you will make better decisions for your future life and you will be able to push boundaries
- Keep company with great people
- Follow a lifestyle with good habits and stick to your regime
- Don’t get distracted
- When you are making a long-term plan, break it down into manageable parts, like months; keep your end goal in sight and get there steadily
- Celebrate milestones
- Enjoy challenges
- Try keeping a diary where you write down what you plan to achieve
- Keep your vision simple; this way you will communicate it better both to your team and your customers
FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence