Insider Interviews

NFL, Group Black and SXM on Adding the Human Element to Content

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Episode notes

In this special bonus episode of "Insider Interviews with E.B. Moss" recorded at Advertising Week 2023, host E.B. Moss engages in insightful conversations with industry leaders on how various their fields -- sports, multicultural media, and podcasting -- are integrating the human touch into culture and marketing.
Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL uses AI with paired with human intelligence to enhance the fan experience and keep players safe.
Bonin Bough, co-founder, and Chief Strategy Officer of Group Black, emphasizes the importance of investing in all humans via multicultural media and diverse communities’ creative.
Kelli Hurley, VP of Global Head of Revenue Partnerships at SXM Media (SiriusXM), talks about creating authentic partnerships between content creators, brands, and podcasting.

Key Takeaways:
1. Marissa Solis discusses how the NFL uses AI to engage fans and make the game safer.
2. Learn about the innovative partnership between the NFL, Disney, ESPN and Toy Story that brings football to life in a unique way for younger fans.
3. Understand the NFL goal of maintaining the human element in technological advancements.
4. Bonin Bough highlights the need for investing in multicultural media and the positive business outcomes it can deliver.
5. Understand the power of creativity as a differentiator in the media landscape.
6. Kelli Hurley shares insights into the evolving podcasting industry and the importance of aligning brands with content creators like Conan O’Brien and Crooked Media.
7. Gain a deeper understanding of how SXM Media is helping partners navigate the multichannel media landscape.