Insider Interviews

Podcasting Evolutions: Pivots in AI, AdTech and Monetization

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Episode notes

Take a dive deep into the evolving landscape of podcast monetization and technology. Host E.B. Moss captures the pulse of Podcast Movement Evolutions, bringing on-the-fly conversations with three industry trailblazers who are shaping the future of podcasting -- with AI, Adtech and advances in monetization.

First up, Justine Benjamin, the global head of marketing for Adswizz and Simplecast, part of the SiriusXM family, shares her expertise on simplifying the complex ecosystem of podcast technology. She discusses the strategic union of Adswizz's enterprise-level monetization platforms with Simplecast's podcast hosting and distribution services. Justine's insights on global trends and the need for education to bridge the ad dollar gap in podcasting are invaluable.

Next, podcast hall of famer Todd Cochrane, CEO of Blubrry Podcasting, unveils new AI-driven production tools designed to streamline podcast planning, production, and promotion. Their innovative 'Vid2Pod' service is a game-changer for YouTube-first creators, allowing them to effortlessly transform video content into bona fide audio podcasts. He also shares his optimistic outlook on podcast growth and the unique opportunities for creators in today's market.

Lastly, Sam Sethi, entrepreneur and podcast industry expert and journalist, introduces us to 'TrueFans'—a platform he founded to enable microtransactions for podcasters. Sam demystifies the concept of 'sats' (fractions of Bitcoin) and the 'value for value' model, which allows direct financial appreciation from fans to creators. He also discusses the potential of a new advertising model that rewards listeners for their time and attention, fundamentally changing the way we think about podcast monetization.

This episode is a must-listen for anyone interested in the intersection of technology, monetization, and the future of podcasting. Join E.B. Moss as she uncovers the latest trends and tools that are redefining the podcast industry, one microtransaction at a time.