Into The Podverse

Voices of the Future: How Kevin Masaba is Empowering Uganda's Next Generation Through Podcasts

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Episode notes

In this enlightening episode of "Into The Podverse," host Tony Doe sits down with Kevin Masaba, a Ugandan radio, podcast, and audio consultant, and talent coach, whose passion is breathing new life into radio through podcasting. As Kevin shares his vision for revolutionizing audio media and engaging the youth, we dive deep into the heart of audio evolution.

From his first encounter with podcasting during the pandemic to his innovative pop-up studio concept for schools, Kevin outlines the transformative power of podcasts in content consumption. He challenges the traditional radio schedule, advocating for the on-demand listening that podcasts offer and confronts the scepticism surrounding this emerging medium.

Discover how Kevin is navigating the obstacles of introducing podcasting as a viable career path, especially to older generations, and how he's leveraging the ubiquity of smartphones to empower creators. His mission is clear: to democratize media and inspire a new wave of content creators.

Witness the excitement as students react to recording their voices, and the potential career opportunities that arise from their newfound skills. Kevin's collaboration with Victoria University could pave the way for dedicated recording facilities, further cementing podcasting's place in the future of media.

Learn why Kevin believes podcasts are as essential as social media, and how they can serve as authentic communication tools for various organizations. He envisions a future where pop-up podcast studios can be deployed anywhere, giving everyone a platform to share their voices.

Lastly, Kevin reflects on his 20+ years in FM radio, the clarity of podcast metrics versus the ambiguity of traditional radio audience measurements, and the importance of adapting to changing communication trends.

Join us as we explore how ideas, not just capital, are the true drivers of innovation, and how embracing podcasts can prevent us from being left behind in the digital age.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intothepodverse.substack.com