Journey To Regeneration
Inside Prota Fiori’s Sustainable Footwear Innovations
Published: 21 May 2026 at 09:05 Europe/London
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Episode notes
In this episode of Journey to Regeneration, Christopher Marquis speaks with Jennifer Stucko, founder and CEO of Prota Fiori, a sustainable luxury footwear company working at the intersection of circular materials and Italian craftsmanship. Stucko explains how Prota Fiori emerged from a desire to rethink the environmental impacts embedded within traditional footwear supply chains while preserving the artisanal heritage of Made in Italy. The conversation explores the practical complexities of building luxury products with upcycled and regenerated materials, including apple-skin leather alternatives and circular manufacturing systems that require new supplier relationships, production methods, and quality standards. Stucko also reflects on the cultural challenges of introducing sustainability into traditional luxury manufacturing environments, the role of design and desirability in changing consumer behavior, and why craftsmanship may become even more valuable in an era increasingly shaped by AI and automation.
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