Journey Further Podcast

The Secrets to Marketing a Global Sustainable Brand | Lee Price (Allbirds)

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Episode notes

In our first episode of the new series, Billy interviews Lee Price, Global Communications Director of sustainable sneaker company, Allbirds, to uncover the secrets to marketing a global sustainable brand.

In this fascinating 20-minute conversation, they discuss:

The challenges of marketing a sustainability message
The power of relatability and humour
The Say-Can-Do gap between consumer desire for sustainability and actual action
Reaching Gen Z and Millennial audiences through LinkedIn, TikTok, influencers and more
Subverting campaign norms
Allowing your social media teams full creative license for maximum results

If you enjoyed this episode, please subscribe to the podcast, and check out the Journey Further socials for bonus content that you won't find anywhere else!

Watch this episode on YouTube: https://youtu.be/hT6QEpVY8dQ

Follow Journey Further on LinkedIn: https://www.linkedin.com/company/17912315/

Interested in exploring our sustainable retail research campaign mentioned at 07:40? Download our free 'Sustain. Ability.' paper and discover how your brand can bridge the 'say-can-do' gap at: https://campaign.journeyfurther.com/sustainability-bridging-the-retail-say-can-do-gap

Allbirds, Inc. is a New Zealand and American-based sustainable sneaker company that aims to make its products as eco-friendly as possible and is a certified B Corporation.

Visit allbirds.com

Follow Lee on LinkedIn: https://www.linkedin.com/in/pro-attention-seeker/

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The Marketer’s Debrief podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry, through the insight of inspiring global marketers. New episodes dropping every month.

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Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/