Journey Further Podcast
Building Brand Loyalty Through Events, Gifting and Going The Extra Mile | Stacie Henderson (TOD's)
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Episode notes
In our second podcast episode of the new series, Billy sat down with Stacie Henderson, Chief Marketing Officer, Americas of TOD's Group, to discuss building brand loyalty through events, gifting and going the extra mile with your experiential events.
In this fascinating conversation, Stacie discusses how TOD's translates luxury and craftsmanship into its online presence, including using a platform called Powerfront for online chat and video demonstrations.
They explore the value of high-profile events for brand advocacy and content creation, and the importance of a carefully curated guest list and delivering a clear message.
It doesn't always go right, though. Stacie shares some event horror stories and breaks down her do's and don'ts of delivering a high-profile event that makes a difference!
This episode was shot in New York City, fresh off the back of a Journey Further F**k the Formula event, where we discussed the future of marketing and how to build an online presence that stands out from the crowd.
Learn more here: https://www.journeyfurtherevents.com/f-the-formula-us/ This event shall be returning! Keep an eye out on the socials for more.
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About TOD's:
Tod's S.p.A. is an Italian luxury fashion house specialized in footwear, apparel, and related accessories headquartered in Marche, Italy. The company is an influencer in the Sprezzatura fashion movement.
Visit tods.com/us-en/home/
Follow Stacie on LinkedIn: https://www.linkedin.com/in/staciehenderson/
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About The Marketer's Debrief Podcast:
A 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.
Listen & subscribe now:
Apple - https://apple.co/36iLQk2 Spotify - https://spoti.fi/2PacXIt
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About Journey Further:
Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.
Find out more: https://www.journeyfurther.com/
00:00 - Introduction 01:21 - Brand Storytelling and Driving Brand Advocacy 03:15 - Using Powerfront for Online Chat and Video Demonstrations 05:06 - Treating E-commerce Clients like Retail Clients 07:13 - The Value of Experiential Events and Content Creation 09:06 - Curating the Guest List and Delivering a Clear Message 10:27 - Local Events for Relationship Building 13:25 - Tips for Successful Events and Event Horror Stories