Connections

CONNECTIONS: Marketing can Save Lives

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Episode notes

How do you talk about a subject which in many cultures is taboo? Especially when not taking about it can jeopardise women’s health? This was the challenge faced by the Know your Lemons campaign. Just 4% of women know the science of Breast Cancer. The campaign educates women on the signs to look for whilst navigating complicated cultural barriers to communicating the issue. This episode will cover the process involved in international marketing campaigns, from translating scientific research into accessible language, to how to best communicate these issues in an online space.