Lead With We

Danone’s Deanna Bratter Talks Sustainability At The World’s Largest B Corp

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Episode notes

Deanna Bratter heads up sustainability at the world’s largest public benefit corporation: Danone North America. It’s a $6 billion food and beverage company with a massive portfolio of well-known brands.

It was so refreshing to get Deanna’s perspective on finding the intersections between purpose and profit when advocating for change within a behemoth organization like Danone. We also spoke about the responsibility of not only being a B Corp but also a Benefit Corporation and how that has helped Danone set benchmarks for progress across all parts of their business, and how COVID spurred optimism amongst sustainability practitioners.

This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV.

Resources:

Learn more about Danone's "One Planet. One Health" Vision

Connect with Deanna on LinkedIn

For case studies and other free resources about purposeful business, go to WeFirstBranding.com

Simon’s new book, Lead With We, is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!

Deanna Bratter:

Deanna Bratter is the Head of Sustainable Development for Danone North America, where she drives strategy and programs to support the interconnectivity between the health of people and the planet. Recently, Deanna led the company’s B Corp Certification, completing it in just one year, two years ahead of its publicly announced 2020 goal. Deanna previously led Corporate Sustainability at WhiteWave Foods where she developed the company’s Values in Action employee engagement program and led the journey to 100% certified sustainable palm oil and cocoa powder, before WhiteWave was acquired by Danone.  In addition to completing Six Sigma Management and GRI training, Deanna holds dual bachelor degrees from the University of South Florida and certifications from the University of Denver in Sustainability Leadership and Implementation and Harvard Business School in Sustainability and Corporate Performance.

Simon Mainwaring: 

Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.