S4 Episode 10 - M&C Saatchi
Moray MacLennan is chief executive of M&C Saatchi, one of the most famous names in advertising.
He joins James Ashton to discuss taking over the reins at the start of 2021 at a critical time – after a boardroom exodus and accounting crisis rocked the business.
MacLennan joined Saatchi & Saatchi in 1983 and followed the brothers Maurice and Charles when they set up their breakaway agency M&C in 1995.
He made his name overseeing key accounts British Airways, Silk Cut and Famous Grouse whisky and in 2010 became worldwide CEO, building a global network of communications agencies operating in 30 countries.
Now MacLennan must get the firm back on track and remake the working environment post-pandemic to get the best out of his creative team.
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James Ashton’s book The Nine Types of Leader (bit.ly/NINEbook) is available to order now