Leading by Nature
Will Cadbury: CFO, Noble Foods & Trustee, Bournville Village Trust
Published: 1 May 2026 at 05:00 Europe/London
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Episode notes
In this episode of Leading by Nature, Giles Hutchins is joined by Will Cadbury, who shares how Noble Foods is evolving its culture around a new purpose: to better nourish people, animals and the planet. He reflects on the internal and external pressures that come with embedding purpose into an established business, and what it really takes to bring people on that journey.
Drawing on his family’s ties to Bournville Village Trust, Will also explores the enduring relevance of Quaker values and how a vision set in motion over 125 years ago, with space for nature at its heart, offers a powerful blueprint for future-fit thinking today.
The conversation also touches on Will’s own leadership journey, the qualities needed to lead in uncertain times, and why his key advice is simple but often overlooked: creating the time and space to become the right kind of leader.
For more information on Leading by Nature, you can follow Giles Hutchins on LinkedIn, or visit gileshutchins.com for free downloads of tools and practices for regenerative leadership and future fit business. And watch out for his book, Leading by Nature: The Process of Becoming a Regenerative Leader.
Giles' latest book is Keys for Future Fit Leadership - From Coping to Thriving Amid Rising Complexity, which can be purchased directly from the sustainable/local publishers here and shipped globally, and you can watch a short video about it here.
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