Madroit Podcast

The Power of Honest Marketing

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Episode notes

In this episode of the Madroit Podcast, hosts Jordan Haynes and Winston Hofer discuss the power of honest marketing. They discuss the timeless lesson of meeting commitments and its importance in business and marketing. They emphasize transparency and consistency in delivering services or products can build credibility and trust. Through practical examples and personal experiences, they highlight the negative impacts of failing to meet expectations and the benefits of aligning marketing with actual capabilities. Tune in for advice on creating honest & transparent strategies that set the bar for repeat business and customer referrals.

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00:00 Welcome and Topic Introduction

00:17 The Importance of Keeping Promises

00:44 Honest Marketing in Business

01:13 Challenges of Misaligned Expectations

02:15 Principles of Honest Marketing

03:09 Real-Life Example from Winston

05:16 Building Trust Through Honest Marketing

06:15 Insight from Jordan's Experience in the Agriculture Industry

07:45 Marketing Campaign Strategies 09:08 Reach Out With Questions to madroitmarketing.com/podcast

Episode #: 7