Madroit Podcast

In-House Marketer vs. Agency: What’s Best for Your Growing Business?


Published: 6 February 2026 at 11:30 Europe/London

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Episode notes

Join hosts Jordan and Winston as they dive into one of the most frequently asked questions by businesses: Should you hire an in-house marketer or partner with an agency? This episode breaks down the pros and cons of each option, helps you identify the gaps in your marketing strategy, and provides insights on when to hire internally or bring in external expertise. Learn how to build a smarter, more sustainable marketing system tailored to your business needs. Don’t miss out on these bite-sized marketing and sales insights! 


Episode #: 57 


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00:00 Introduction to the Episode Topic

00:25 In-House Marketer vs. Agency: The Big Question

00:52 Understanding Your Marketing Needs

01:12 Pros and Cons of In-House Marketing

01:59 Advantages of Working with an Agency

05:33 When to Hire In-House

06:48 When to Bring in a Marketing Partner

08:48 Hybrid Models and Long-Term Partnerships

10:51 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

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