Madroit Podcast

The Art of Follow-Up: When is a Lead Truly Dead?

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Episode notes

In this episode of the Madroit podcast, Jordan Haynes and Winston Hofer dive into the intricacies of handling leads in sales. They discuss the variation in consumer readiness and the importance of understanding the buyer journey. They highlight different types of leads, strategies for nurturing them, and the significance of follow-ups using examples from various industries. Whether it's an immediate need or a long-term relationship, they emphasize the need for a balanced approach combining automation with personal outreach. Tune in for insights on customizing your sales processes for maximum effectiveness. Visit our website: https://madroitmarketing.com

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00:00 Introduction of Episode Topic

00:16 The Importance of Leads in Business

01:20 Understanding Different Types of Leads

02:10 When is a Lead Considered Dead?

03:37 Effective Follow-Up Strategies

05:08 The Power of Persistence in Sales

06:45 Real-Life Example: The Bee Problem

08:37 Long-Term Follow-Up and Automation

10:56 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast