Management Today's Leadership Lessons

GoFundMe’s CEO on how AI is making the platform more accessible

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Episode notes

There are some eventualities that are not covered by any job description, as Tim Cadogan found out when he took the reins at GoFundMe in early March 2020 (you know the rest).

This week’s guest on Leadership Lessons, Cadogan told MT how he navigated the challenge of getting to know a new business and team remotely, at the same time as activity on the crowdfunding platform was spiking.

Now, under his leadership, GoFundMe is leaning into the latest technological wave in the service of one of its core aims.

“For nearly all of us, asking for help is psychologically difficult, emotionally difficult, and so we think through every little step in that journey. How can we make this more accessible? How can we make this feel better?”

We talked about the ways in which AI is making the platform more user-friendly, GoFundMe's current strategic priorities and a piece of advice that shifted his perspective.

Credits:

Presenter: Antonia Garrett Peel

Producer: Inga Marsden

Artwork: David Robinson

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