Marketing Brew Weekly
Who Are Upfronts Even For?
Published: 20 May 2026 at 11:00 Europe/London
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Episode notes
This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape?
00:00: Intro
00:55: Main takeaways from upfronts week
06:50: Emphasis on live events and execs
09:25: The presence of creators
13:30: What are they really selling at upfronts?
16:45: Who is paying attention to upfronts?
18:40: How do you break news at these events
For more of our reporting:
https://www.marketingbrew.com/stories/upfronts-nbcuniversal-legacy-is-the-message
https://www.marketingbrew.com/stories/sports-stars-singing-disney-upfront
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
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