Matt Fanslow - Diagnosing the Aftermarket A to Z

Are We Setting Barometers? [E131]

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Episode notes

Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality.

Show Notes

  • Comparing lawnmowers and chainsaws (00:01:14) 
  • Demonstrating value in automotive repair (00:10:46) 
  • Marketing and communication strategy (00:12:57) 
  • Setting the barometer through demonstration (00:15:22) 
  • Utilizing social media and radio for marketing (00:17:34) 
  • Comparing Products (00:19:44) 
  • Demonstrating Value (00:20:51) 

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: [email protected]

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