Mission Makers

The Future of Music Agents in 2025 with Simon Clarkson @ ADE

Published: 8 January 2025 at 05:55 UTC

Listen on

Episode notes

From bookings to breakthroughs, how are agents creating success in 2025?

Concluding our coverage of Amsterdam Dance Event (ADE), we’re joined by Simon Clarkson, partner at Primary Talent and a pivotal figure in the world of music representation. With decades of experience, Simon has cultivated an explosive roster featuring legendary names like Skrillex, Above & Beyond, Kygo, Calvin Harris, and many more.

Simon’s journey includes co-founding Mainstage Artists, where he established himself as a visionary in artist bookings, before being headhunted by industry powerhouse WME, where he refined his expertise over nearly a decade. During the pandemic, Simon took on the monumental task of building Primary Talent’s electronic music division, navigating unprecedented challenges with remarkable resilience.

Join us as we explore:

✅Balancing artist's market value with industry realities

✅Spotting talent and the gut instinct behind signing new artists

✅How electronic music is adapting to economic and social changes

✅Navigating difficult personalities and fostering a positive industry culture

✅How young agents can develop their unique value and stand out in the industry

➤ Follow us at:

Instagram:⁠⁠ https://www.instagram.com/missionmakers/⁠⁠

Instagram:⁠⁠ https://www.instagram.com/dj.n1nja/

⁠⁠X:⁠⁠ https://x.com/dj_n1nja⁠⁠

TikTok:⁠⁠ https://www.tiktok.com/@dj_n1nja⁠⁠

Soundcloud:⁠⁠ https://soundcloud.com/dj-ninja⁠⁠

➤ Credits:

Music: Mission Makers - N1NJA (Unreleased)

Producer: Farah Nanji

➤ For show notes + more on our host visit:

⁠⁠https://mission-makers.com/

⁠⁠⁠⁠https://www.dj-ninja.com/⁠⁠