Norms Lab

The 2024 Social Norms Conference

Discover how the 2024 Social Norms Conference transcends traditional research, driving actionable solutions for today’s critical issues—from women’s agency and climate resilience to family dynamics and digital innovation. Whether you’re a…

Harnessing Digital Media in Addressing Maternal Health Issues

Digital media has emerged as a powerful tool for addressing the maternal health crisis in Anglophone West Africa. It offers unprecedented opportunities to challenge the social and gender norms impacting interventions, raise awareness, and im…

Reinforcing vs. Challenging Gender Norms in the Digital Age

Gender norms—deeply ingrained societal expectations about the roles and behaviors of men and women—are increasingly influenced by the content, interactions, and algorithms that define our online experiences. While digital media has the poten…

The Evolution of Social Standards in Digital Communities

The rapid growth of digital platforms—ranging from social media giants like Facebook and Instagram to niche communities on Reddit and WhatsApp—has fundamentally changed how we communicate, form relationships, and establish social norms. Unli…

Agency and Norms in Child Labour Eradication

The global prevalence estimates of child labour have reported an increase, for the first time in two decades (ILO, 2021, p.9). According to the ILO and NBS, 39.2% of children engaged in child labour in Nigeria. Among the antecedents of child…

The Role of Families in Norms Shifting for Development

The podcast episode aims to explore a fundamental and transformative aspect of social change.  Families are the foundational units of society where values, behaviours, and beliefs are first instilled. Understanding and leveraging this influe…

Sexual and Reproductive Health Education - A Necessity, Not a Secret

Many people in West Africa lack access to comprehensive and accurate information on Sexual and Reproductive Health (SRH). Traditional beliefs, stigma, and cultural norms often hinder open discussions and access to reliable sources. As a resu…

Empowering Women Entrepreneurs: Overcoming Social Norms and Bias in Innovation

Despite increasing recognition of the importance of diversity and inclusion, women entrepreneurs continue to face significant challenges rooted in societal norms and biases. Listen as Yemisi Isidi

From Intent to Access: Gender barriers to HPV vaccination uptake in Nigeria

The introduction of the HPV vaccine in Nigeria represents a monumental stride towards safeguarding our girls from the grips of cervical cancer. However, the uptake of HPV vaccination faces unique challenges, particularly …

Exploring the influence of gender mainstreaming policies on social norms and agency

In this latest episode of Normslab Dr. John Ovuoraye, the Director of Gender Adolescent School Health and Elderly (GASHE) Division, Family Health Department, Federal Ministry of Health, and Akinola …