Now, Then, Ten

Episode 2: Bringing luxury fashion into the metaverse with Gucci’s Robert Triefus

Listen on

Episode notes

In this episode, we hear from Robert Triefus, CEO of Gucci Vault and Metaverse Ventures and Senior Executive Vice President, Corporate and Brand Strategy at Gucci, about how he is spearheading a quiet revolution in luxury fashion by combining the classic staples of Gucci with the futuristic technology emerging in the metaverse. Robert tells listeners about the evolution of the Gucci Vault, an experimental concept store, as well as Gucci Town, Gucci’s “Garden of Curiosities” and other groundbreaking projects. Plus, Robert and Nicola bond over their love for ’80s Manchester nightclubs and discuss how he holds on to a sense of “home” when his job takes him all over the world.