Opinion Science
Political Persuasion with Alex Coppock (Rebroadcast)
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Episode notes
This week, I'm happy to reshare my conversation with political scientist, Alex Coppock. This episode first ran on October 12, 2020, and just a few months ago, Alex published his book, "Persuasion in Parallel: How Information Changes Minds about Politics." The book nicely aligns with our conversation on the podcast, so it seemed like a good reason to reshare the original episode. Enjoy! See you in a couple weeks with a brand new episode.
Original Episode: #22 - Political Persuasion with Alex Coppock
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Alex Coppock is an assistant professor of Political Science at Yale University. His research considers what affects people's political beliefs, especially the kinds of messages people regularly encounter--TV ads, lawn signs, Op-Eds, etc. In this episode, he shares the findings of a big, new study that just came out as well as what it means for how persuasion works.
Things that came up in this episode:
- A new study testing dozens the efficacy of dozens of political ads (Coppock, Hill, & Vavreck, 2020)
- The long-lasting effects of newspaper op-eds on public opinion (Coppock, Ekins, & Kirby, 2018)
- The effects of lawn signs on vote outcomes (Green, Krasno, Coppock, Farrer, Lenoir, & Zingher, 2016)
- Framing effects in persuasion (for an overview, see Chong & Druckman, 2007)
- The sleeper effect (see here for an overview)
For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
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