Owl Have You Know

The Future of Elite Sports Training feat. Scott Deans ’22

Published: 18 February 2026 at 10:00 Europe/London

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Episode notes

Leveling up your game just got so much easier, thanks to the new cutting-edge technology from BeONE Sports — a startup that uses mobile motion-capture and AI to enhance athletic performance, prevent injuries, and support coaches and athletes at every level.

Co-founded by former Division I athlete Scott Deans ’22, the idea for BeONE started right here at Rice Business. Scott has loved sports since his days playing football, and through the EMBA program, he found a way to bring his passion and business acumen together.

He joins co-host Brian Jackson ’21 to discuss his early career journey through architecture, the 12 years he spent at bp and what ultimately led him to Rice Business. They also dive deep into the exciting technology being used at BeONE and how the company’s partnership with Rice Athletics is helping student athletes optimize their performance and prevent injuries.

Episode Guide:

00:00 Introduction to Scott Deans and BeONE Sports

01:02 Scott's Athletic Journey and Transition to Architecture

05:55 From Architecture to Analytics at BP

12:56 Pursuing an MBA at Rice University

16:36 Founding BeONE Sports and Its Technology

28:23 Partnerships and Applications of BeONE Sports

37:44 Challenges and Advice for Entrepreneurs

42:20 Conclusion and Final Thoughts

The Owl Have You Know Podcast is a production of Rice Business and is produced by University FM.

Episode Quotes:

On building company your passionate about

19:35: I sometimes imagine if I had chosen the other, one of the other companies, and I was like, there is no way I would be here after four years, grinding through the trenches, as they say, on something that did not matter to me. So, yeah, I think that is a huge, huge point in any entrepreneurial journey, that it has to matter to you; otherwise, you are not willing to compromise and go through all the pain in order to make it successful.

How the Rice program helped Scott build his business

28:30: So another big piece of the program at Rice was really focused on, like, building a team. And I have been a coach for a long time. I have been part of teams and built teams, so teams are, in my opinion, the linchpin, really the basis for product and a business and all those things. But part of that process is everybody's recognizing what they are good at and what they are not good at, and then where you have gaps. You need to find people who are strong in those areas. So, recognize really quickly the areas that I am not strong at and, Jason, basically from a business side and many other sides, filled those perfectly.

The importance of asking better questions

09:55: Always try to ask better questions, and this has been a mantra of mine since I was a little kid. I think. Because, you know, there are always going to be answers. You can always find a solution. But is the solution the right one? And is there a better question we could be asking to, you know, a lot of rework or pivoting and changing. And so it creates a mindset of constant flux, like you are in constant change. And that is not an easy mindset for many people.

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