Paradoxical

What to do when you're ahead of your time, with Rich Cohen of Elevate Packaging

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Episode notes

Being a visionary entrepreneur isn’t without it’s challenges, and certainly has it’s ups and downs. Rich Cohen, founder & CEO of Elevate Packaging, is very familiar with these. As someone who was thinking about sustainability long before others in his industry, it took him some time (and some challenging sacrifices) to gain traction, but Elevate is now a leader in the realm of compostable packaging, and Rich continues to be a powerful advocate for the environment who’s products match his values.

In addition to exploring Rich’s journey and how he’s managed to build a successful, innovative business, I coach him on some challenges he’s having with finding the right people for his team, and we discuss the surprising thing that swimsuits and compostable labels have in common.

You can learn more at Elevate Packaging’s website, and connect with Rich on LinkedIn.

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