Paradoxical

Leverage through listening with Fritz Westover of the Virtual Viticulture Academy

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Episode notes

Ok, you’re probably not in the wine business … so why listen to this episode? Well, Fritz knows a lot about how to be successful in small business while being efficient with his time & energy and honoring himself and his identity. So, there’s a lot of strategies you can adapt to your business that you’ll hear about in our conversation.

Some of the topics we explored include:

* The magazine article that inspired Fritz’ career path

* Fritz’ journey from employee, to solo business to small business.

* Fritz’ approach to serving his clients and discussing renewals that results in a very high retention rate while saving him time & energy.

* How Fritz took an established model used in other industries and translated it into the world of viticulture as a way of expanding his business.

* Why Fritz does not engage in affiliate relationships.

* Fritz’ challenges in balancing working on and in the business and why his support team is an important part of addressing that challenge.

Connect with Fritz:

Web: Virtual Viticulture Academy

Podcast: Vineyard Underground

Instagram: Westover Viticulture

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit stevemccready.substack.com