Paradoxical

Pragmatic environmentalism in business with Reid Edgar of Spot Laundry Detergent

Listen on

Episode notes

Reid Edgar is thinking differently about his environmentally-focused laundry detergent brand, Spot. He’s not the first one to do laundry detergent sheets, but he’s definitely the first to go about marketing a product like this in the way he is. Why? He’s thinking big. Listen in as we talk about why Reid created Spot, how he’s gone about developing and marketing the product, and his next idea for bringing environmentally-focused products to a wider audience.

Learn more at Spot's website or on their Instagram.

A few people have asked lately why I put my podcast on Substack. Well, it’s because I appreciate and enjoy the community aspects of the platform, and it allows for people to comment on episodes and for us to discuss them, which isn’t possible with most platforms. So, I’d love to hear your thoughts on this episode, eco-friendly products, and how they’re marketed - leave a comment below!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit stevemccready.substack.com