People With Purpose
Bryan Adams - Be the Brand of Choice - The Business Case
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Episode notes
For this episode, David is joined by Bryan Adams, the founder of PH Creative and his new company Happy Dance. He is recognized as an expert in developing an employer brand that attracts the most talented people.
David and Bryan discuss how to design and shape the right culture for your business and the type of workers it needs.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
- Be clear about your employer brand.
- Ignore the noise, design, shape and nurture a culture that works for your business.
- To attract people who are a genuinely good fit. Be 100% honest about what your employees can expect.
- There's no such thing as a good or bad culture. There's just a good or bad match for an individual. Hire people who want what you offer.
- Connect the macro purpose of the organization with the personal purpose of the individual.
- Embrace and work with the fact that the best people will learn from you and move on after a few years.
- A small business with a more compelling story and better culture can easily outcompete much bigger companies and attract the best people.
- Your employer brand needs to continually evolve.
- Be honest about where your culture is now and aspirational when it comes to developing it for the future.
BEST MOMENTS
‘People are the only competitive advantage left in business.’
‘Connecting what a business needs and what a person (employee) wants, that's the magic.’
‘Every organization has an employer brand, whether they know it or not.’
GUEST AND EPISODE RESOURCES
https://www.linkedin.com/in/bryanadams1
Bryan Adams books - https://www.amazon.co.uk/stores/Bryan-Adams/author/B00Y0GVFWM
ABOUT THE SHOW
People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_/
Email - [email protected]