People With Purpose
Michael Greenberg - Automation & Digital Operations
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Episode notes
Today, David is joined by Michael Greenberg, the CEO of 3rd Brain Automation, which digitizes and automates operations. He takes business problems and figures out which technology will solve the issue.
Michael explains exactly how he and his team help business owners achieve unparalleled clarity, consistency, and confidence by leveraging automation, AI, global talent, and human-centred workflow design.
David helps owners and leaders build their businesses without having to do it all themselves so that they have a business that is ready to sell when they are ready. To build your business, so it is ready to sell, without the frustration and overwhelm,
Download David's Free Guide '3 reasons you will never sell your business and how to fix it FAST! https://businessbreakthrough.live/3reasons/3-reasons
KEY TAKEAWAYS
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For virtually every business problem there is a tech solution that can solve it or make things a lot easier.
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AI has the power to solve multiple problems.
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The fact that systems can be hard to integrate e.g. the most popular ERPs do not talk with the most popular CRMs can be overcome.
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You need to nail your processes before you can introduce the right tech.
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Use AI to help you record your current processes and create flow charts, Michael tells you how.
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Not everything can be automated. Train your AI to immediately route these things to a human.
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Human solution providers should be using tech tools to solve problems faster.
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Your AI chatbot must be backed up 24/7 by humans your customers can easily reach.
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If a customer is talking to AI, tell them. If you don´t, they will never trust you again.
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Much of the most important knowledge resides in the heads of employees. Use technology to capture that knowledge and make it more widely available.
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Companies that prioritise digital operations end up with technologies that work smoothly together.
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The ROI on digital automation is very fast, less than a year and is usually between 75% and 150% initially and up to around 300% a few years later.
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Technology frees people up to do other more important tasks e.g. develop new products. It does not have to result in job losses.
BEST MOMENTS
“Too many tech guys try to jam in a solution that does not quite fit.”
“Make sure people are aware they are speaking with an AI .”
“The outcome is consistency, clarity, capacity, confidence, and, ultimately, cash flow.”
EPISODE RESOURCES
Playbook - https://digital-ops.beehiiv.com/subscribe
Socials @gentoftech
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]