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Podcasts hit the mainstream
Published: 21 March 2025 at 12:12 Europe/London
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- For the first time, The Infinite Dial from Edison Research has reported that over 50% of Americans are consuming podcasts each month. The research, now in its 27th year, shows that podcasts are consumed by 55% of Americans aged 12+. The study has an enlarged survey size and now asks about “watching” podcasts as well as “listening”. (Podcasts grew whatever question was asked).
- The monthly splits show that video podcasts are still trailing audio podcasts, with 48% saying they’d listened to a podcast in the last month, with only 37% having watched one.
- The webinar presentation was co-presented by Edison Research VP Megan Lazovick, and Podnews Editor, James Cridland. You can watch it here, as well as download the report.
- First look: Sam Sanders will be honored with The Podcast Academy's Impact Award at The Ambies on Mar 31. The host of The Sam Sanders Show was praised by Christy Mirabal, the chairperson of TPA, as having the “ability to challenge perspectives, celebrate culture in all its complexity, and make audiences feel truly seen”.
- In the Boston Globe, New England’s 50 fastest-growing companies includes podcast production and marketing agency The Podglomerate. Congratulations to them!
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