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Testing ad effectiveness before it runs
Published: 9 April 2025 at 08:27 Europe/London
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Sponsored by Magellan AI. Host-read, programmatic, or run-of-network? See how top advertisers allocate podcast budgets with Magellan AI’s spend analysis. Track competitive spend
- Audion has launched Sense, an AI-powered tool that is designed to give pre-campaign analysis of ad creative, helping advertisers achieve more effective digital audio advertising spots, before they run. It’s been trained with more than 3,000 audio campaigns.
- Audioboom published its Q1/25 financial results. EBITDA profit is up 10x year-on-year; the company says its on pace to deliver record revenue of $80mn this year.
- Steven Goldstein published his writeup of his View from the Top panel at Evolutions in Chicago. Podcasting isn’t breaking, he says, it’s bending. The word ‘video’ is mentioned seventeen times.
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